Billie Eilish has redefined what’s possible for sustainable touring on a global scale, building climate action into every show on her HIT ME HARD AND SOFT: THE TOUR. From the way fans travel to shows, to what they wear and eat at venues, to the tour’s efforts backstage, the results are unprecedented. In partnership with fans, REVERB, Support+Feed, and numerous nonprofit and business partners committed to a healthier planet, Billie has helped provide the blueprint for other artists and their tours around the world.

Photo by Henry Hwu

Every stop on Billie’s HIT ME HARD AND SOFT: THE TOUR featured an Eco-Action Village where fans met and took action with organizations working on climate action, food justice, and civic engagement. Each Eco-Action Village was brought to life with support from REVERB, Support+Feed, local nonprofit partners, and Billie’s dedicated fans.

Across the world tour, fans took 215,117 actions!

• Fans supported the REVERB #RockNRefill Program in partnership with Nalgene, raising $290,730 in North America for climate and community programs while avoiding single-use plastic bottles at shows.

• 36,036 fans and community members took the Support+Feed pledge to eat one plant-based meal per day for 30 days, which would contribute to climate savings of 880,720 gallons of water saved, 252,252 pounds of 𝐶𝑂2𝑒 avoided, and 2,640,718 square feet of habitat protected.

• Fans filled up at Billie’s free touring water stations, avoiding the use of 103,620 single-use plastic water bottles.

• More than 160 nonprofit organizations joined the Eco-Action Village across the tour, connecting fans directly with groups working on climate action, food justice, and community resilience. Fans took more than 29,100 actions with these organizations during the tour.

• 26,547 fans took REVERB’s “Fit Check” educational fashion survey, examining alternatives to fast fashion.

In an effort to drive systemic change, Billie and her team developed venue standards that were implemented at every stop along the way. As a result, each venue offered plant-based meals at price parity, making climate-friendly food choices accessible to fans. For example, at Co-op Live in Manchester, four sold-out shows featured an entirely plant-based arena menu, resulting in 47% fewer food-related emissions and 3.5 million liters of water saved due to their switch to plant-based food.

Crew catering followed the same approach, with plant-based meals as the default (and a union-required meat option available). The tour also saved on carbon impact by hiring local catering, eliminating a full bus and truck from the tour footprint. Local caterers were supported by a plant-based chef consultant who provided training to build capacity at each stop, leaving each local team with valuable tools to continue serving successful plant-based meals. At select shows, local plant-based restaurants served additional crew meals, showcasing sustainable, authentic, local flavors along the route.

Support+Feed organized 27 food drives that helped collect and distribute food to local organizations, providing meals for 4,000+ individuals. The tour also partnered with Musically Fed to donate surplus food from catering and concessions to local food shelters, resulting in an additional 1,861 meals donated.

Support+Feed created Plant Maps for each venue to help fans locate plant-based dining options. Signage was displayed throughout venues and on digital screens, and promoted across social media. Billie also partnered with Google Maps to help fans find climate-friendly food options near each stop.

Support+Feed collaborated with Greener By Default to design and pilot culinary trainings for arena food and beverage teams during the fall 2025 leg of the tour, helping venues expand their knowledge and capacity to offer plant-based meals, while promoting strategies to make plant-based sales successful. Check out The Menu Matters here.

The tour avoided the potential use of 135,260+ single-use plastic bottles through refill stations, reusable bottles, and backstage plastic reduction efforts (103,620+ avoided by fans • 31,640+ avoided backstage).

• No ‘extra pours’ – a departure from the common practice of pouring beverages into plastic cups, venues served drinks in their original containers, avoiding the use of over 1 million plastic cups.

• Free refillable water stations set up for fans in each venue as part of the REVERB #RocknRefill program with Nalgene.

• Reusable bottles and mugs were provided for Billie and the crew.

• Reusable serviceware with compostable options for takeaway were used in catering.

• Plastic serviceware was eliminated across concessions and backstage areas.

The tour placed a strong focus on helping fans choose more sustainable ways to travel to shows while supporting the communities Billie performed in.

Fans received public transit guidance through “Know Before You Go” communications and Billie’s tour website. In many cities, venues and local partners introduced incentives that encouraged lower-impact travel options.

Efforts included public transit partnerships and incentives, park-and-ride shuttle programs in select cities, bike share partnerships in local communities, and concession discounts for fans who showed same-day proof of public transit at select venues. The tour also integrated Google Maps, with Billie Eilish working alongside the platform to help fans make more sustainable choices when traveling to her upcoming shows.

Several cities introduced expanded transit access tied directly to concert tickets.

In Australia, public transit was provided for ticket holders across all 12 shows in Brisbane, Melbourne, and Sydney.

In Los Angeles, free park-and-ride shuttle services were offered, connecting fans to the venue via LA Metro transit and buses, providing a convenient, no-cost alternative to driving and parking.

In Phoenix, in partnership with Valley Metro light rail, the Mortgage Matchup Center established the “Rail Ride Event” program, allowing guests who purchased a ticket to ride Valley Metro light rail at no additional cost on the day of the show.

In San Francisco, all-day Muni fare was included with purchased tickets to the Chase Center show.

Billie also helped fund and promote REVERB’s Concert Travel Study, providing the first large-scale data-based examination of fan travel behavior and solutions to reduce concert travel emissions.

While fan transport accounts for most of the travel-related environmental impact at a concert, musicians and their crews can have a major impact, too. Across all legs of the tour, Billie and her team chose the most sustainable travel methods practical, selecting buses, ferries, trains, or commercial flights to limit the tour’s environmental footprint between stops.

Billie’s tour apparel uses recycled, upcycled, and organic materials with nontoxic dyes and water-based inks, consuming less water and consequent harm to the environment. Posters are made from 100% recycled paper, and strictly no plastic bags are offered on her tour. All merch is made in collaboration with Bravado, with several offerings featuring Billie’s innovative partnerships with upcycling and recycling innovators SUAY Sew Shop, SXD, Hallotex, Lost Love, Circ, and Rewilder.

Billie also created sustainable fashion guides for fans in collaboration with sustainable fashion consultancy Black Pearl and REVERB. These guides connected fans to vintage shops, local designers, and repair workshops, offering an alternative to fast fashion’s “concert outfit” culture. The fashion guides were available for every European and UK city as well as the 2025 North America stops. Learn more.

Billie’s commitment to sustainability extends far beyond her shows and apparel, with all of the music her fans enjoyed on this tour packaged with the health of our planet in mind. Vinyl records are made with 100% recycled black vinyl and packaged using FSC certified recycled paper and boards, plant-based inks, and water-based varnishes throughout. Shrink wrap is replaced with 100% recycled, reusable sleeves. CDs follow the same values, using FSC certified renewable and recycled materials and softpak packaging instead of plastic jewel cases. Finished goods are shipped in boxes that are up to 93% recycled and fully recyclable. All this is made in collaboration with Universal Music Group. Learn more.

Across HIT ME HARD AND SOFT: THE TOUR, Billie and her fans raised millions through the Changemaker Ticket program. By donating the proceeds from specially designated seats, Billie created this initiative to give fans a meaningful way to join her in supporting local organizations working toward climate action, food justice, and community resilience in the places she played.

Through this initiative, 160 nonprofits working to address food security and climate justice around the world, received unrestricted, trust-based funding in recognition that those closest to their communities are best equipped to determine where resources will have the greatest impact.

In North America, Billie entrusted REVERB to strategize, vet, and steward the distribution of Changemaker grants through a Climate Impact Fund to help accelerate climate solutions, support community organizations, and reduce greenhouse gas pollution. These investments supported 102 nonprofit organizations and 19 climate projects including REVERB’s Music Decarbonization Project, which Billie co-founded. Learn More.

Across Europe, Australia, and Japan, Billie funded 26 grassroots organizations in the 15 countries where she performed. Organizations were identified in collaboration with Support+Feed, which also provided practical tools, plant-based recipe resources, and learning materials to support communities in making a sustainable, nourishing, and delicious shift toward plant-based eating. Live Nation supported this work by coordinating directly with venues and local partners across these regions. These efforts delivered the equivalent of 7.7 million plant-based meals, rescued more than 5 million pounds of food from landfill, and supported a growing network of organizations working at the intersection of food access and climate. This work continues to deepen the impact of the food justice movement by strengthening community relationships and inspiring a new generation of Changemakers.

In collaboration with producing partners Support+Feed and Kurt Langer of All Good Management, Billie presented “Overheated” summits in Atlanta and Berlin. Through presentations by activists and scholars, robust conversation, and abundant resource sharing, the Overheated gatherings explored the intersection of climate, culture, and community, highlighting accessible actions audiences can take to make a positive impact on their communities and the planet. In Atlanta, the summit was especially powerful, bringing together local thought leaders just days before the US presidential election and underscoring the city’s critical role in driving civic and climate action.

In London, the impact of Overheated was amplified on-site at the concert venues, with video booths and other creative audience engagement activities where fans shared their perspectives on the climate crisis with others around the world. Billie and her team also partnered with Black Pearl to create pop-up sewing stations, where fans could breathe new life into vintage Billie merchandise.

Billie Eilish’s HIT ME HARD AND SOFT: THE TOUR also engaged and empowered venues around the world to expand their sustainability efforts.

• Promoter Live Nation coordinated venues to provide details of existing sustainability efforts and secured commitments to meet the tour’s sustainability standards. In addition, more than 30 venues piloted or expanded robust new environmental initiatives in partnership with Billie and her team. Examples include:

• UBS Arena (Long Island, NY): Fans donated 640 pounds of plant-based foods, and more than 15,000 plant-based meals were served. 95% of waste was composted and recycled during these shows, with 8,000 reusable cups used by fans. UBS also encouraged public transit use by have a Billie Eilish hype team ride the train to make it more enjoyable. Learn more.

• Co-op Live (Manchester, UK): The venue uses 100% renewable energy, with 10% generated from rooftop solar, and recycled rainwater is used to flush toilets. A 100% plant-based menu resulted in 47% fewer emissions than a typical show’s food. The venue diverts 100% of waste from landfills, and more than 50% of fans use sustainable modes of transit. Learn more.

• Kaseya Center (Miami, FL): The venue donated $2,200 to Rescue a Reef and avoided 14,400 single-use plastic bottles by using aluminum alternatives. Learn more.

• BOK Center (Tulsa, Oklahoma): The venue included sustainable travel information in Know Before You Go communications and avoided 5.96 tons of waste from landfill through composting. It also installed new recycling and waste bins and will continue piloting a plant-based menu across concessions. Learn more.

• Climate Pledge Arena (Seattle, WA): The venue offered a $5 discount for vegan options to fans who carpooled, and every ticket included free public transit.

• SAP Center (San Jose, CA): Vegan menu items performed so well that they became a permanent part of the menu. The venue also contracted a post-sort company to manage waste during these shows, alongside r.Cup’s reusable cup deployment.

• Heritage Bank Center (Cincinnati, OH): The venue eliminated single-use plastic bottles and piloted refillable souvenir cups and compostable serviceware for Billie’s show, offering soda refills at no additional cost and draft beer refills.

• Qudos Bank Arena (Sydney, Australia): The venue collaborated with the local rail station to encourage fans to choose more sustainable travel options. It also replaced all plastic water bottles with aluminum alternatives and operates an extensive composting program.